You won’t believe how Google’s no follow update is changing the game for websites everywhere!

Google is constantly updating its algorithms to ensure the quality of search results for its users. One recent update that has sent shockwaves through the SEO community is the no follow update. This update has significant implications for websites everywhere, affecting how they approach link building and SEO strategies.

What is the no follow update?

The no follow attribute was introduced by Google in 2005 as a way for website owners to indicate to search engines that certain links should not be considered for ranking purposes. This was commonly used for links in comments, forum posts, and other user-generated content where the quality of the link could not be guaranteed.

However, in September 2019, Google announced a major change to how it treats no follow links. Instead of completely ignoring them, Google now uses them as “hints” for crawling and indexing, meaning that they could potentially have some impact on a website’s rankings.

Implications for website owners

This update has significant implications for website owners and SEO professionals. No longer can they rely on the no follow attribute to disavow low-quality or spammy links. Now, all links, including no follow links, could potentially affect a website’s SEO performance.

Website owners need to be more strategic in their link building efforts, focusing on building high-quality, relevant links that provide value to users. They also need to regularly audit their backlink profiles to ensure that they are not being penalized for any toxic links, whether they are do follow or no follow.

How Active Backlink can help

For website owners looking to stay ahead of the game in light of Google’s no follow update, tools like Active Backlink can be invaluable. Active Backlink provides a comprehensive backlink analysis and monitoring service, allowing website owners to track their backlink profiles and identify any potential issues.

With Active Backlink, website owners can easily identify toxic links, whether they are do follow or no follow, and take action to disavow them before they harm their SEO performance. The platform also provides valuable insights into competitors’ backlink profiles, helping website owners to identify link building opportunities.


Google’s no follow update has changed the game for websites everywhere, requiring website owners to rethink their link building strategies and take a more proactive approach to managing their backlink profiles. By leveraging tools like Active Backlink, website owners can stay ahead of the curve and ensure that their websites remain competitive in the ever-evolving world of SEO.


Q: How can I identify toxic links in my backlink profile?

A: Tools like Active Backlink can help you easily identify toxic links by analyzing various factors such as domain authority, anchor text, and spam score.

Q: Can I disavow both do follow and no follow links?

A: Yes, you can disavow both types of links using Google’s disavow tool to ensure that they do not harm your website’s SEO performance.

Q: How often should I audit my backlink profile?

A: It is recommended to audit your backlink profile regularly, at least once every few months, to ensure that you are not being penalized for any toxic links.

Leave a Reply

Your email address will not be published. Required fields are marked *