Unlock the Surprising Features You Didn’t Know Constant Contact Had!

Constant Contact is a widely used email marketing platform that helps businesses of all sizes connect with their customers. While most people are familiar with its basic features like email campaigns and contact management, there are several hidden gems that many users might not be aware of. In this article, we will explore some of the surprising features that Constant Contact has to offer.

1. A/B Testing

One feature that sets Constant Contact apart from other email marketing platforms is its A/B testing capabilities. With A/B testing, you can create multiple versions of your email campaign and test them against each other to see which one performs better. This can help you optimize your campaigns for maximum impact and engagement.

2. Automation

Constant Contact also offers powerful automation tools that allow you to set up automated email campaigns based on triggers like subscriber actions or specific dates. This can save you time and effort by sending targeted, timely messages to your audience without manual intervention.

3. Integration with E-commerce Platforms

Another surprising feature of Constant Contact is its integration with various e-commerce platforms. This allows you to connect your email marketing efforts with your online store, track customer behavior, and send personalized recommendations to drive sales.

4. Social Media Integration

Constant Contact also offers social media integration, allowing you to share your email campaigns on platforms like Facebook and Twitter with just a few clicks. This can help you expand your reach and engagement beyond your email list.

5. Reporting and Analytics

Constant Contact provides detailed reporting and analytics tools that give you insights into your email campaign performance. You can track metrics like open rates, click-through rates, and conversion rates to make data-driven decisions and improve your campaigns over time.

6. Contact Segmentation

With Constant Contact, you can segment your contact list based on various criteria like demographics, behavior, and engagement. This allows you to send targeted messages to different segments of your audience, increasing the relevance and effectiveness of your campaigns.

7. Advanced Personalization

Constant Contact offers advanced personalization features that allow you to customize your emails with dynamic content based on subscriber data. This can help you create more personalized and engaging email campaigns that resonate with your audience.


Constant Contact is more than just an email marketing platform – it’s a powerful tool that offers a wide range of features to help you connect with your customers and drive business growth. By exploring and leveraging its surprising features, you can take your email marketing efforts to the next level and achieve even greater success.


1. How can I access these hidden features in Constant Contact?

To access the hidden features in Constant Contact, simply log in to your account and navigate to the relevant sections in the dashboard. You can also refer to the platform’s help documentation for more information on how to use these features effectively.

2. Are these features available in all pricing plans?

The availability of these features may vary depending on the pricing plan you have chosen. Some features may only be available in higher-tier plans, so make sure to check your plan’s feature list or contact Constant Contact support for more information.

3. How can I make the most of these features in my email marketing campaigns?

To make the most of these features, start by understanding how each feature works and how it can benefit your specific goals and objectives. Experiment with different features, track your results, and iterate on your strategies to continuously improve your email marketing efforts.

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