The Truth About Nofollow vs Dofollow Links: What You Need to Know!

When it comes to search engine optimization (SEO), one of the most talked about topics is the difference between nofollow and dofollow links. Understanding the distinction between these two types of links can have a significant impact on your website’s search rankings and overall online presence. In this article, we’ll delve into the truth about nofollow vs dofollow links and provide you with everything you need to know to make informed decisions for your SEO strategy.

Nofollow Links

A nofollow link is a hyperlink that contains the “nofollow” attribute in its HTML code. This attribute tells search engines not to pass any authority or “link juice” to the linked page. Nofollow links were originally introduced by Google in 2005 as a way to combat spammy and untrustworthy links. Websites use nofollow links to signal to search engines that they do not want to vouch for or endorse the linked content.

Dofollow Links

On the other hand, dofollow links are regular hyperlinks that do not contain the “nofollow” attribute. These links allow search engines to follow them and pass authority from one page to another. Dofollow links are a crucial component of a website’s link profile and are essential for building domain authority and improving search rankings.

The Impact on SEO

Understanding the impact of nofollow vs dofollow links on SEO is essential for any website owner or marketer. While dofollow links are valuable for passing authority and improving search rankings, nofollow links play a role in diversifying a website’s backlink profile and maintaining a natural link profile. Having a healthy mix of both nofollow and dofollow links can contribute to a well-rounded link building strategy.


In conclusion, understanding the difference between nofollow and dofollow links is crucial for anyone involved in SEO. While both types of links serve different purposes, they each play a significant role in a website’s link profile and overall search engine rankings. By strategically incorporating both types of links into your link building efforts, you can improve the authority and credibility of your website in the eyes of search engines.


1. What are the main differences between nofollow and dofollow links?

Nofollow links contain the “nofollow” attribute and do not pass authority to the linked page, while dofollow links allow search engines to follow them and pass authority.

2. Are nofollow links important for SEO?

Yes, nofollow links are important for maintaining a natural link profile and diversifying a website’s backlink profile.

3. How can I identify if a link is nofollow or dofollow?

You can view the HTML code of a webpage to identify if a link contains the “nofollow” attribute. Additionally, there are browser extensions and online tools available for easily identifying nofollow and dofollow links.

4. Should I prioritize dofollow links over nofollow links?

Both types of links are important for a comprehensive link building strategy. Prioritizing one over the other may not be beneficial in the long run. It’s essential to have a healthy mix of both types of links for a well-rounded link profile.

5. How can I effectively build a mix of nofollow and dofollow links?

Effective link building strategies involve creating high-quality content, guest posting on reputable websites, and engaging in ethical link building practices. By focusing on creating valuable content and building relationships with other website owners, you can naturally acquire a mix of nofollow and dofollow links.

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