Secrets Revealed: How Google’s No Follow Links Could be Hurting Your Website’s SEO!

When it comes to improving your website’s search engine ranking, backlinks play a crucial role. Backlinks are incoming links to a webpage from another website. They are like upvotes for your content and signal to search engines that your site is credible and authoritative. However, not all backlinks are created equal, and Google’s “no follow” links may be hurting your website’s SEO without you even realizing it.

What are “No Follow” Links?

When a website adds a “no follow” attribute to a link, it tells search engines not to pass any authority or SEO value to that link. This means that even though the link is there, it won’t contribute to your website’s search engine ranking. While this can be useful for marking sponsored or user-generated content, it can also have unintended consequences for your SEO efforts.

How “No Follow” Links Can Hurt Your SEO

One of the main ways that “no follow” links can hurt your SEO is by diluting the impact of your backlink profile. If a significant portion of your backlinks are “no follow,” it can make your link profile appear unnatural to search engines. Google may see this as a red flag and penalize your website’s ranking as a result.

Additionally, “no follow” links can still drive traffic to your site, even if they don’t pass authority. If you have valuable content that is being linked to by authoritative websites, you could be missing out on potential organic traffic by discounting the impact of “no follow” links.

How to Identify and Monitor “No Follow” Links

It is essential to monitor your backlinks regularly to identify any “no follow” links that may be harming your SEO efforts. Tools like Active Backlink can help you analyze your backlink profile and identify any links with the “no follow” attribute. Once you have identified these links, you can take steps to either remove them or convert them into “do follow” links.


While “no follow” links can serve a purpose in certain contexts, they can also have unintended consequences for your website’s SEO. By monitoring your backlink profile and identifying any “no follow” links, you can take steps to optimize your link profile and improve your search engine ranking.


1. Are all “no follow” links harmful for SEO?

Not necessarily. “No follow” links can be useful for marking sponsored or user-generated content, but they should be used strategically to avoid diluting your backlink profile.

2. How can I convert “no follow” links into “do follow” links?

You can reach out to the website owner and request that they change the attribute of the link to “do follow.” Alternatively, you can focus on building new, high-quality backlinks that are “do follow” to strengthen your link profile.

3. Is it worth the effort to monitor “no follow” links?

Yes, monitoring your backlink profile, including “no follow” links, is essential for maintaining a healthy link profile and maximizing your website’s SEO potential.

Leave a Reply

Your email address will not be published. Required fields are marked *