Discover the Top Secret Link Building Strategies for 2021!

Link building has always been a crucial aspect of SEO, and it continues to play a major role in determining a website’s authority and ranking on search engines. With the ever-evolving nature of search engine algorithms, it’s important to stay updated with the latest link building strategies to ensure that your website remains competitive and visible in the online landscape.

Top Secret Link Building Strategies

Here are some of the top secret link building strategies for 2021 that you can implement to boost your website’s ranking and authority:

1. Guest Posting on High-Quality Websites

Guest posting remains one of the most effective link building strategies. By contributing high-quality content to authoritative websites within your niche, you can secure valuable backlinks to your own website. Look for reputable websites that accept guest posts and pitch them with well-researched and unique content ideas that provide value to their audience. This not only helps in building backlinks but also establishes your credibility and expertise within your industry.

2. Broken Link Building

Broken link building is a technique that involves finding broken links on relevant websites and reaching out to the webmasters to suggest replacing them with links to your own content. This not only helps the website owner to fix broken links but also presents an opportunity for you to gain valuable backlinks. There are several tools available that can help you identify broken links on relevant websites, making this strategy an effective way to acquire high-quality backlinks.

3. Collaborate with Influencers and Industry Experts

Collaborating with influencers and industry experts within your niche can open up opportunities for gaining organic and high-quality backlinks. By creating valuable content together, such as interviews, podcasts, or co-authored articles, you can leverage the influence and reach of these individuals to earn backlinks from their websites and social media platforms. Additionally, their endorsement can help establish your website’s credibility and authority within your industry.

4. Utilize Social Media Platforms

Social media platforms can serve as a valuable source for link building. By actively participating in relevant industry groups and communities, sharing your content, and engaging with other users, you can create opportunities for earning backlinks. Additionally, creating shareable and engaging content that resonates with your audience can lead to natural backlinks as users share your content across their own networks.

5. Create High-Quality, Linkable Content

Creating high-quality, linkable content is essential for attracting organic backlinks. This includes in-depth guides, research reports, infographics, and original studies that provide valuable insights and information to your audience. By consistently producing valuable and shareable content, you increase the likelihood of other websites and influencers linking back to your content as a reputable source of information.


As search engines continue to prioritize high-quality and relevant backlinks, it’s crucial for website owners and SEO professionals to implement effective link building strategies to enhance their online visibility and authority. By utilizing the top secret link building strategies for 2021, such as guest posting, broken link building, collaborations with influencers, social media engagement, and creating linkable content, you can strengthen your website’s backlink profile and improve its ranking on search engines.


1. Is link building still important for SEO in 2021?

Yes, link building continues to be a crucial aspect of SEO in 2021. High-quality backlinks from authoritative and relevant websites signal to search engines that your website is a valuable and credible source of information, leading to improved ranking and visibility.

2. How do I identify high-quality websites for guest posting?

When looking for websites to submit guest posts, consider factors such as domain authority, relevance to your niche, audience engagement, and the quality of existing content. Tools such as Moz’s domain authority metric and SEMrush’s backlink analysis can help identify reputable websites within your industry.

3. What is the role of social media in link building?

Social media platforms can serve as a valuable source for link building by providing opportunities for engagement, content sharing, and networking within your industry. By actively participating in relevant communities and sharing valuable content, you can create opportunities for earning backlinks as users engage with and share your content.

4. How can I measure the effectiveness of my link building efforts?

Monitoring your website’s backlink profile through tools like Ahrefs, Moz, or SEMrush can provide valuable insights into the quality and quantity of backlinks generated through your link building efforts. Additionally, tracking improvements in your website’s search engine ranking and organic traffic can serve as indicators of the effectiveness of your link building strategies.

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