Link building is an essential part of any SEO strategy. It involves getting other websites to link back to your website, which in turn helps to increase your website’s authority and improve its search engine rankings. While there are many well-known link building strategies, there are some lesser-known strategies that can be just as effective, if not more so. In this article, we will explore the top 10 best link building strategies you’ve never heard of.

1. Testimonials

One effective link building strategy that is often overlooked is using testimonials. When you provide a testimonial for a product or service, you can often ask for a link back to your website in return. This not only helps to build links, but it also establishes your website as an authority in your industry.

2. Internal Links

While external links are important, internal links are often overlooked. By linking to other pages within your website, you can help to spread link equity and improve the authority of your pages. This can also help to improve the user experience on your website, which can in turn improve your search engine rankings.

3. Resource Pages

Many websites have resource pages that list helpful resources for a particular topic. By reaching out to the owners of these resource pages, you can often get your website included, thus building valuable backlinks to your website.

4. Guest Blogging

Guest blogging involves writing articles for other websites in your industry. In return, you can often include a link back to your website in the author bio or within the content of the article. This can help to build high-quality backlinks and drive targeted traffic to your website.

5. Competitor backlink Analysis

One way to find link building opportunities is to analyze the backlink profiles of your competitors. By identifying websites that link to your competitors but not to you, you can reach out to these websites and request a link back to your website as well.

6. Broken Link Building

Broken link building involves finding broken links on other websites and offering your own content as a replacement. This not only helps to improve the user experience on the website, but it also provides an opportunity to build a backlink to your website.

7. Infographics

Infographics are highly shareable and can be a great way to attract backlinks to your website. By creating and promoting infographics, you can attract links from other websites that want to share your visual content.

8. Podcasts and Interviews

Appearing on podcasts or participating in interviews can provide an opportunity to gain backlinks to your website. Many podcasts and interviewers will include a link back to your website in the episode notes or show notes, providing a valuable backlink.

9. Local Citations

If you have a local business, building local citations can be an effective link building strategy. By getting listed on local directories and review websites, you can build valuable backlinks and improve your local search engine rankings.

10. Social Media Profiles

Your social media profiles can also be valuable sources of backlinks. By ensuring that your profiles are complete and up-to-date, you can build links from reputable social media websites.

Conclusion

While there are many well-known link building strategies, the strategies mentioned in this article are often overlooked but can be just as effective, if not more so. By incorporating these strategies into your link building efforts, you can improve your website’s authority and search engine rankings.

FAQs

1. How do I know if a website is high-quality for building backlinks?

One way to determine if a website is high-quality for building backlinks is to look at its domain authority and page authority. Websites with higher authority are generally better to target for backlinks. You can use tools like Moz’s Open Site Explorer or Ahrefs to evaluate a website’s authority.

2. How many backlinks do I need to rank well in search engines?

There is no set number of backlinks that guarantees good search engine rankings, as the quality of backlinks is more important than the quantity. Focus on obtaining high-quality, relevant backlinks rather than a specific number.

3. Are all backlinks good for SEO?

No, not all backlinks are good for SEO. Low-quality or spammy backlinks can actually harm your website’s search engine rankings. It’s important to focus on obtaining high-quality, relevant backlinks from reputable websites.

4. How long does it take to see results from link building?

The time it takes to see results from link building can vary depending on a number of factors, including the competitiveness of your industry and the quality of the backlinks you are able to obtain. Generally, it can take several months to start seeing significant improvements in search engine rankings from link building efforts.

5. Can I buy backlinks to improve my SEO?

No, buying backlinks is against Google’s webmaster guidelines and can result in penalties for your website. It’s important to focus on natural link building strategies to improve your SEO.

Overall, implementing these 10 link building strategies will not only help to improve your website’s authority and search engine rankings but will also help drive targeted traffic to your website. By focusing on these lesser-known strategies, you can stay ahead of the competition and see significant improvements in your SEO efforts.