Link building is a crucial aspect of any ecommerce website’s SEO strategy. It helps to improve search engine rankings, drive traffic to your site, and ultimately boost your sales. However, not all link building strategies are created equal, and if you want to dominate ecommerce link building, you need to know some little-known secrets that can give you a competitive edge. In this article, we will reveal 7 little-known secrets to dominating ecommerce link building and boosting your sales.

1. Leverage Unlinked Brand Mentions

One little-known secret to dominating ecommerce link building is to leverage unlinked brand mentions. Unlinked brand mentions are instances where other websites mention your brand but do not link back to your site. By using tools like Google Alerts or Mention, you can track these unlinked brand mentions and reach out to the website owners to request a link back to your site. This can be an easy way to secure valuable backlinks that can boost your site’s authority and improve its search engine rankings.

2. Utilize Resource Pages

Resource pages are pages on other websites that list useful resources, tools, and websites related to a specific topic. These pages are often valuable link building opportunities for ecommerce sites. You can search for resource pages in your industry using Google search operators, and then reach out to the website owners to request that your site be added to the list. This can help you secure high-quality, relevant backlinks that can drive targeted traffic to your ecommerce site.

3. Build Relationships with Influencers

Building relationships with influencers in your industry can be a powerful link building strategy for ecommerce sites. By partnering with influencers and getting them to mention or link to your products or website, you can gain access to their audience and drive valuable traffic and sales. This can be done through influencer marketing campaigns, collaborations, or simply by reaching out to influencers and offering them value in exchange for a mention or link.

4. Create High-Quality, Shareable Content

Creating high-quality, shareable content is essential for successful ecommerce link building. By producing valuable and engaging content that people want to share and link to, you can attract natural backlinks from other websites. This can include informative blog posts, infographics, videos, and other types of content that are relevant to your target audience. When other websites link to your content, it can help to improve your site’s authority and rankings, as well as drive referral traffic and sales.

5. Utilize Broken Link Building

Broken link building is a lesser-known but highly effective link building strategy for ecommerce sites. It involves finding broken links on other websites and reaching out to the website owners to suggest replacing the broken link with a link to your relevant content. This can help you secure valuable backlinks while also providing a solution to the website owner’s broken link problem. Tools like Ahrefs or Check My Links can help you identify broken link opportunities for your ecommerce site.

6. Guest Blogging on Relevant Websites

Guest blogging on relevant websites can be a great way to build links and establish your authority in your industry. By contributing valuable, informative content to other websites in your niche, you can obtain author bio backlinks to your ecommerce site. This can help to drive targeted traffic to your site and improve its search engine rankings. When guest blogging, it’s important to focus on high-quality, relevant websites that have a strong audience and domain authority.

7. Monitor and Analyze Your backlink Profile

Finally, one of the little-known secrets to dominating ecommerce link building is to consistently monitor and analyze your backlink profile. By using tools like Ahrefs, Moz, or SEMrush, you can track the quality and quantity of your backlinks, as well as analyze your competitors’ link building strategies. This can help you identify new link building opportunities, assess the effectiveness of your current strategies, and make data-driven decisions to improve your ecommerce site’s link building and ultimately boost your sales.

Conclusion

Dominate ecommerce link building and boosting your sales require a strategic and well-rounded approach to link building, leveraging various tactics and techniques to secure high-quality, relevant backlinks. By implementing the little-known secrets outlined in this article, you can gain a competitive edge in the ecommerce space, improve your site’s authority and rankings, and ultimately drive more targeted traffic and sales to your online store.

FAQs

1. How long does it take to see results from ecommerce link building?

The timeline for seeing results from ecommerce link building can vary depending on various factors, such as the quality of your backlinks, your site’s current authority, and the competitiveness of your industry. Generally, it can take several months to start seeing noticeable improvements in your site’s rankings and traffic from link building efforts.

2. Can I use automated link building tools for ecommerce link building?

Avoid using automated link building tools for ecommerce link building, as they can lead to spammy and low-quality backlinks that can harm your site’s rankings and reputation. Instead, focus on manual link building strategies that prioritize quality, relevance, and natural link acquisition.

3. What are some common mistakes to avoid in ecommerce link building?

Some common mistakes to avoid in ecommerce link building include focusing on quantity over quality, neglecting to track and analyze your backlink profile, and using black hat or unethical link building tactics. It’s important to prioritize quality and relevance in your link building efforts while adhering to search engine guidelines.