You’ve Been Ignoring This SEO Secret: The Power of Footer Links Revealed!

When it comes to search engine optimization (SEO), many website owners and marketers focus on optimizing their content, meta tags, and backlinks. However, one SEO secret that often gets overlooked is the power of footer links. Footer links, also known as footer navigation links, can play a crucial role in improving your website’s search engine ranking and driving organic traffic.

What are Footer Links?

Footer links are the links located at the bottom of a website’s page. These links are typically placed in the footer section of the website and provide users with additional navigation options to explore the website further. Footer links are often used to link to important pages on the website, such as the homepage, contact page, services page, and more.

Why are Footer Links Important for SEO?

Footer links are important for SEO for several reasons:

  1. Improved Site Navigation: Footer links help improve site navigation by providing users with easy access to important pages on the website. This can help reduce bounce rates and increase user engagement, which are important factors for SEO.
  2. Internal Linking: Footer links provide an opportunity for internal linking, which helps search engines crawl and index your website more effectively. Internal linking also helps search engines understand the structure and hierarchy of your website.
  3. Anchor Text Optimization: Footer links allow you to optimize anchor text, which is an important SEO factor. By using relevant keywords in your anchor text, you can improve your website’s ranking for those keywords.
  4. Increased Crawlability: Footer links can help search engine bots discover and crawl important pages on your website. This can help improve your website’s overall visibility and ranking in search engine results pages (SERPs).

Best Practices for Using Footer Links for SEO

When using footer links for SEO, it’s important to follow best practices to maximize their effectiveness:

  1. Use Relevant Anchor Text: Use relevant keywords in your anchor text to optimize your footer links for SEO.
  2. Avoid Keyword Stuffing: Avoid stuffing keywords in your footer links, as this can be viewed as spammy by search engines.
  3. Link to Important Pages: Link to important pages on your website that you want to rank higher in search engine results.
  4. Keep it Clean and Organized: Keep your footer navigation clean and organized to provide a better user experience.
  5. Monitor and Update Regularly: Monitor the performance of your footer links and update them regularly to ensure they are still relevant and effective.

The Power of Footer Links: A Case Study

To illustrate the power of footer links for SEO, let’s look at a case study of a website that implemented footer links effectively:

Company X is a small business that offers web design services. Company X redesigned their website and implemented footer links to improve site navigation and SEO. They included footer links with relevant anchor text to important pages on their website, such as their portfolio, services, and contact page. As a result, Company X saw a significant increase in organic traffic and improved search engine rankings for their targeted keywords.


Footer links are a powerful yet often overlooked SEO secret that can help improve your website’s search engine ranking and drive organic traffic. By following best practices and optimizing your footer links with relevant anchor text, you can enhance your website’s SEO performance and provide users with a better browsing experience.


Q: Are footer links still relevant for SEO in 2021?

A: Yes, footer links are still relevant for SEO in 2021. When used effectively, footer links can help improve site navigation, internal linking, and anchor text optimization, which are important factors for SEO.

Q: How many footer links should I include on my website?

A: It’s recommended to include a moderate number of footer links on your website – typically between 3-10 links. Avoid overcrowding your footer with too many links, as this can provide a poor user experience.

Q: Should I nofollow my footer links?

A: It’s not necessary to nofollow your footer links unless you’re linking to external websites or pages that you don’t want to pass link equity to. For internal links to important pages on your website, you can leave them as follow links.

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