You won’t believe these mind-blowing examples of anchor text! #5 will shock you!

Anchor text plays a crucial role in SEO as it helps search engines understand the content of a linked page. But did you know that anchor text can also have a significant impact on your website’s ranking? In this article, we will explore some incredible examples of anchor text that will leave you amazed!

1. Exact Match Anchor Text

Exact match anchor text is when the text of the link matches the keyword you are trying to rank for. For example, if you want to rank for the keyword “best running shoes,” your anchor text would be “best running shoes.” While using exact match anchor text can be effective, overusing it can lead to penalties from search engines.

2. Branded Anchor Text

Branded anchor text includes the name of a brand, such as “Active Backlink.” Using branded anchor text can help establish brand recognition and authority in the eyes of search engines. It also provides a natural and organic way to link to your website.

3. Generic Anchor Text

Generic anchor text is a non-descriptive phrase like “click here” or “learn more.” While generic anchor text doesn’t provide much context to search engines, it can still be useful for users to navigate through a webpage. It is important to use a mix of generic and keyword-rich anchor text for a well-rounded SEO strategy.

4. Partial Match Anchor Text

Partial match anchor text includes a variation of the target keyword. For example, if your keyword is “healthy recipes,” your anchor text could be “easy and healthy recipes.” This type of anchor text provides context to both users and search engines without appearing spammy.

5. Naked URLs

Naked URLs are anchor text that consists of the URL of the linked page. For example, While naked URLs may not contain keywords, they provide a direct link to the website and can be beneficial for brand exposure. They are also easy to remember and share.


Anchor text is a powerful SEO tool that can significantly impact your website’s ranking. By using a variety of anchor text types, such as exact match, branded, generic, partial match, and naked URLs, you can create a diverse and effective linking strategy. Remember to focus on providing value to users and creating natural links to avoid penalties from search engines.


What is anchor text?

Anchor text is the clickable text in a hyperlink that directs users to a linked page. It provides context to both users and search engines about the content of the linked page.

How can I optimize anchor text for SEO?

To optimize anchor text for SEO, focus on using relevant keywords, varying anchor text types, and creating natural links. Avoid over-optimizing anchor text or using spammy tactics that can result in penalties from search engines.

Why is branded anchor text important?

Branded anchor text helps establish brand authority and recognition in the eyes of search engines. It creates a natural and organic way to link to your website and can improve your website’s overall SEO performance.

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